|“||Rokea is mainly known for their 'vertical mobility enhancer' products, which they go to great lengths to ensure are not mistaken by simplistic 'ladders'. Some say they are failing miserably in that effort, even though every Rokea representative will very eagerly educate all who come within earshot about the differences between ladders and a vertical mobility enhancement device. Perhaps this communications strategy is part of the reason nobody cares.||”|
There has long been confusion and inconsistency in how to spell this company's name, and still is.
In version 0.24, in the configuration file for the agencies, the name is written in title case with no abbreviating period as “Rokea Inc”. However, in the config files for each of their products, their name is written fully capitalized with abbreviating period as “ROKEA Inc.”. Their company logo also seems to have it as “ROKEA”, though this may just be textual styling. Of note, the word “incorporated” is also fully capitalized in the logo but, unlike other references, it is not abbreviated.
Prior to this, the manufacturer of their parts was inconsistently listed either as RKEA Inc. or R�KEA Inc. where the first produced the lights and the latter the ladders. The second letter of the latter name was stored in the file in the following three bytes hexadecimally EF BF BD which corresponds with Unicode character FFFD16.
The company name might be a reference to the Swedish interior furnishings and decor company IKEA, but the additional fifth letter casts some doubt on the theory.